Work
Case studies
Each one follows the same shape: the problem, what I built, how it works, and what changed. Diagrams stand in for screenshots, so you see the thinking without anyone's internal systems.
An AI assistant for a trade show portfolio
Answers routine attendee and exhibitor questions around the clock, checks registrations, hands off to a person when it should, and logs every chat to the CRM.
Read the case study Current roleMoving a portfolio of event sites off WordPress
Five event websites rebuilt on a modern static stack in under three months, with same-day updates and no build costs.
Read the case study Current roleConnecting exhibitor applications, floor plan and CRM
Exhibitor applications flow straight into the CRM as deals, routed to the right rep, with registration codes and links created automatically.
Read the case study Founder · Exponexa, LLC · 2024 to presentQORD: AI outreach for trade show exhibitors
A done-for-you AI system that books booth meetings before the show, scores leads at the booth in about 7 seconds, and follows up afterward.
Read the case study PennWell · Director of Exhibitor Services · 2011 to 2015Rebuilding exhibitor services at PennWell
Built the department's operating model, systems and team from scratch, then grew exhibitor services revenue from $1.9M to $3.2M in two years.
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