Jared Auld
I build the technology behind trade shows and the AI that runs on top of it.
16 years in B2B events, from exhibitor services and sales to the systems that run the show.
- 16 years in B2B events
- 5 sites launched in under 3 months
- 166+ hours of manual work automated each year
- $1.9M → $3.2M exhibitor services revenue at PennWell
What I do
Three things, usually at the same time
Event tech stack
Registration, badging, apps and CRM, and keeping them all talking to each other.
AI & automation
Agents, chatbots and workflows that take the manual work off a show team.
Exhibitor & revenue ops
The sales and service side of a show, from 16 years of doing it.
Selected work
Problems I've solved
An AI assistant for a trade show portfolio
Answers routine attendee and exhibitor questions around the clock, checks registrations, hands off to a person when it should, and logs every chat to the CRM.
Read the case study Current roleMoving a portfolio of event sites off WordPress
Five event websites rebuilt on a modern static stack in under three months, with same-day updates and no build costs.
Read the case study Current roleConnecting exhibitor applications, floor plan and CRM
Exhibitor applications flow straight into the CRM as deals, routed to the right rep, with registration codes and links created automatically.
Read the case study Founder · Exponexa, LLC · 2024 to presentQORD: AI outreach for trade show exhibitors
A done-for-you AI system that books booth meetings before the show, scores leads at the booth in about 7 seconds, and follows up afterward.
Read the case study PennWell · Director of Exhibitor Services · 2011 to 2015Rebuilding exhibitor services at PennWell
Built the department's operating model, systems and team from scratch, then grew exhibitor services revenue from $1.9M to $3.2M in two years.
Read the case studyAbout
I started on the show floor
I spent years in exhibitor services and sales before I started building. I kept seeing good tools that didn't talk to each other, so I learned to connect them. Today I lead event technology for a US trade show portfolio and run my own company, QORD.